Quantium is often quoted in the media as a ‘thought leader’ on issues of channel neutral planning, data driven strategy, and marketing measurement and accountability.
Published Professional Marketing Oct-Dec 2008. Where should you invest your marketing spend... price reductions or more advertising? Click here to read article The Rise of the Marketing Geek Published Professional Marketing Jul-Sep 2008. Accountability? How dull did we really join this creative industry to be immersed in data, measurement and financials? Click here to read article Evidence Based Channel Planning within MBF Yvette Littlejohn, Head of Research and Analytics at MBF New channel planning techniques are emerging, and are being quickly adopted by advertisers responding to the need to be financially accountable and optimise their results. MBF is a brand which has been an early adopter of these new techniques and now sets the benchmark for efficiency rates in its industry. Click here to view presentation But, where are the Effie results? Published B&T 06 Jun 2008. With the AFA Effectiveness Awards coming under the wing of the international Effie Awards from next year, Oliver Milman investigates the state of Australian effectiveness measurement with some disturbing findings.... Click here to read article Time To Redefine Integration Published Professional Marketing Apr-Jun 2008. Integration at a creative level is certainly a worthy objective. But it should form the basis of all marketing strategy, not just campaign ideas... Click here to read article The Short And The Long Of It Published Professional Marketing Jan-Mar 2008. While we frequently talk about integrated communications there is a constant and hugely unhelpful separation of “the codes”, whether it be around above and below-the-line “channels”, or brand and direct response “executions”... Click here to read article An Actuarial Approach to Optimising the Trade-Off Between Media and Price Promotions Presented to the Institue of Actuaries of Australia Sep 2007. Click here to read paper The ever-changing price of your grocery basket Published Professional Marketing Oct-Dec 2007. By fully understanding the relationship between customer demand and price, FMCG brands are increasingly harnessing price to control their sales volumes, sometimes clearing stock, at other times boosting margins or turning up the heat on competitors... Click here to read article Higher Prices = Fewer Customers? Published Professional Marketing Aug-Sep 2007. It is said that in some industries a 10% improvement in profits can be achieved from just a 1% increase in price. But the natural laws of supply and demand tell us that under normal conditions the more we charge the less customers wil buy... Click here to read article What are we measuring? Are you wasting half of your ad spend? On-Target Ads Segmentation - thin edge of the marketing wedge
Tuesday 23 Sept - Melbourne, Crown Towers - 8.30am to 4pm
Thursday 25 Sept - Sydney, Sofitel Wentworth - 8.30am to 4pm This event will bring together some of the most up to date and valuable examples of how data is being used to develop competitive and accountable marketing strategy. The agenda combines case studies from many of Australia’s most respected brands, as well as best practice thinking from a wide range of Quantium assignments, including:
Click here to download Registration Form. |
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