Quantium helps companies use insights from data to drive measured improvements in customer growth, financial results and shareholder value. We bring together actuarial science and analysis with client-side commercial experience, offering a uniquely informed perspective to business problems and influencing all aspects of competitive strategy.
Quantium is a new type of consultancy, working with client teams to help deliver clarity of thought in an age of rich information. We identify powerful predictions of customer behaviour and response to your offering, as well as to market and competitive conditions. We identify means of driving business effectiveness across the widest mix of strategies and identify the best approach to offer, price, channel and promotion to optimise results.
Perhaps most importantly, we are independent of any alliances with other agencies, guaranteeing a refreshing objectivity, absolute neutrality and grounding in evidence-based commercial reality.
Analysis is a necessary foundation of understanding and informed strategy.
Quantium has the strongest pedigree in the analysis of data, determining accurate insights which can be interpreted into strategic actions. Our ability to predict customer behaviours, understand the motivations behind them and quantify their value is a cornerstone of our offering. We are highly commercial and results focused - always with a view to how clients might apply insights to drive changes in their strategy and marketing activities.
Marketing is required to account for its results and demonstrate return on investment.
The days of justifying significant expenditure with qualitative research are long gone. Quantium leads the way in standing with marketers in identifying and quantifying how their investments across the mix have delivered profitable behaviours. We understand all the factors which might influence incremental performance and offer clear methods of results measurement across brand, communications, customer and financial metrics, often bridging the marketing/finance language barrier.
Strategy is only differentiating if it can be implemented.
We aim to be straight forward and transparent in all we do - despite using sophisticated techniques, Quantium uses straight talk which is easily understood, maximising the ease with which insights can be understood and actioned. Our ideas are always well thought through, integrated with the business context, existing processes and internal culture.
While business becomes more complex, processes need to be made easier.
Quantium always offers a close working methodology to maximise knowledge transfer to clients. We provide a full understanding - not just of what was delivered, but how the results and conclusions were arrived at. We even run training courses for clients and non-clients alike to help inform the industry on best practice methodology. Additionally, where appropriate we can provide decision support systems for use by non-technical decision makers.
Companies have invested capital in data and systems, which in many cases have yet to demonstrate their worth.
Quantium knows how to access, extract and manipulate the data which is now available in every business. We use data from offline warehouses as well as operational platforms, seeing it as the fuel which can be used to drive and direct often sophisticated technical capabilities.
In highly competitive markets, new sources of innovation and competitive advantage are harder to find.
We pride ourselves on approaching difficult problems with open minds and innovation - often identifying new ways of tackling business issues and delivering new sources of competitive advantage. As such, new ideas are not impractical pipe-dreams, but grounded in an understanding of commercial application with robust predictions of performance outcomes.
Businesses are offered strategic advice from an increasing and fragmented array of agencies.
Quantium is independent and totally neutral - without any ownership links or strategic partnerships with vendors or agencies of any kind. We offer the very best advice through an objective appreciation of the facts, often impartially drawing together disparate themes from various perspectives and rooting them in an empirical foundation.
Our team has an impressive mix of commercial experience and academic credentials. We have many years of management appreciation across marketing, operations, technical and financial functions, as well as general management, drawn from senior client-side positions.
Quantium has Fellows and Associates of the Institute of Actuaries of Australia, including two Actuarial Prize winners; a university medallist in Statistics; and recipients of honours degrees in the fields of Economics, Financial Mathematics, Pure Mathematics, Computer Science and Engineering.
All of our consultants, planners and analysts have a broad commercial understanding and an appreciation that insights are only valuable if they lead to strategic change; and that strategy is only valuable if it can be implemented, maintained and measured.
Within the UK we have access to additional highly experienced actuarial resources and other accomplished business practitioners.
Tony Davis - Director
FCIM, DipM, AFAMI
Prior to joining The Quantium Group’s board Tony held senior positions in marketing and general management with blue chip brands in Australia and the UK. He is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing ( UK), and a Board Director of the Australian Direct Marketing Association (ADMA).
Tony has led data-driven, brand and customer strategy for client companies for 15 years. He has held strategic and P&L responsibilities within retail financial services and healthcare companies and has experience across telecommunications, publishing and utilities.
He was the co-founder of London Business School’s Innovation Exchange and is published widely, often speaking on the subjects of marketing strategy, CRM and financial accountability.
Adam Driussi – Director
BEc FIAA ASIA
Adam Driussi was a Partner at Deloitte Touche Tomatsu before co-founding The Quantium Group. Adam holds a BEc (Actuarial Studies), is a Fellow of the Institute of Actuaries of Australia and is an Associate of the Securities Institute of Australia.
He was awarded the Merit Prize for first place in Australia in the Actuarial examinations in 1997 and for several years he was an examiner for the Institute of Actuaries of Australia, including being Chief Examiner in 2001.
Adam has significant experience across a wide variety of industries including general insurance, financial services, telecommunications and entertainment. His focus is on providing superior technical advice which can be easily understood by clients.
Greg Schneider - Director
BSc AIAA
Greg Schneider co-founded The Quantium Group after creating and leading the customer analytics practice at Deloitte Touche Tohmatsu. Greg holds a BSc in Statistics and Actuarial Science and is an Associate of the Institute of Actuaries of Australia.
With over 15 years of experience running the technical divisions in leading organisations, both in Australia and the UK, Greg brings a proven ability to embed sophisticated analytical solutions into day to day business operations.
Greg has been at the forefront of applying actuarial techniques to marketing problems in many industries including banking, insurance, media, energy and health.
We are committed to supporting every client and assignment with senior members of the Quantium team. Additionally, we support projects with an appropriate mix of high quality consultants and analysts to deliver the best results within agreed time and budget parameters.
The entire Quantium team of consultants and analysts has been carefully selected to offer the strongest analytical and commercial ability.
We believe that the quality of service provided to our clients should never be compromised. By developing a thorough understanding of clients’ business and internal cultures, we ensure that our focus is in alignment with our clients’ needs.
We regularly review client relationships proactively, to ensure we are meeting all aspects of clients’ expectations.
Quantium's clients include:
- AA New Zealand
- AAMI
- Allianz
- American Express
- ANZ
- Apia
- Aussie Home Loans
- Australian Direct Marketing Association
- BOC Gases
- CGU
- ChildFund Australia
- ClearView Retirement Solutions
- Cobalt
- Colonial First State
- Commonwealth Bank
- CommInsure
- CommSec
- ComTel
- CPA
- eBay Australia
- Employers Mutual
- Farm Pride Foods
- Flexirent
- FOXTEL
- Hibernian
- Hometrack
- HSBC
- IAG
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- Jetstar Airways
- MBF
- Metlife
- Microsoft
- NAB
- Nationalle Suisse
- National Transport Insurance
- News Interactive
- ninemsn
- Optus
- PMI Mortgage Group
- QBE
- RAA
- RACI
- RACQ
- SLE
- St. George Bank
- Suncorp Metway
- Sydney Cricket & Sports Ground Trust
- Sydney Opera House
- Vero
- Virgin Money
- Vodafone
- Westfield
- Westpac
- Zurich
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We also support several of Australia's top general insurers through our specialist Insurance Consulting unit.
Virgin Money
“Quantium has provided sound strategic advice to Virgin Money during a
period of dramatic change and fierce competition. Analytically, they
offer a rigour beyond traditional data mining; interpretation with real
insight; and operational appreciation across media and customer
management challenges.
“They work as an extension of our internal capability, but unlike
typical consultancies build competencies and tools which are valuable
long after they have completed their projects.
“We expect to continue to benefit from their sound understanding of data
and potent commercial insight as we continue to grow the Virgin Money
business.”
Lisa Hickson, Sales and Marketing Dir, Virgin Money
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SingTel Optus
“We’re making a fairly significant promotional investment in broadband but haven’t been 100% sure of the impact, and we haven’t understood whether we should be spending more or less, in which media and whether it should be at the same time or different times from our competitors.
“Other media channel management tools look at the responses within each channel but not at the interdependencies across the various channels. I come across a lot of this type of organisation, but it is not often you find such commercially savvy actuaries who understand a business, not just the figures.”
Pip Davis, Head of Marketing, SingTel Optus
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eBay Australia & New Zealand
"eBay have worked with Quantium successfully for a number of years. We are very focused on ROI and Quantium have certainly delivered in this area, exceeding our high expectations. They offer a considered and innovative approach and have integrated well with a large number of the eBay team. eBay has a wealth of information and Quantium has helped us navigate through it providing their insights and recommendations in plain English."
Simon Smith, Managing Director,
eBay Australia & New Zealand |
Microsoft Pty Ltd
"Quantium has helped Microsoft recognise the potential for customer analytics to discover new avenues for profitable growth. A by-product of their collaborative style was the improved analytical capability of our team."
Kevin Burke, Director, Small Business Division, Microsoft Pty Ltd |
Vodafone Australia
"Quantium enabled Vodafone to understand its customers by accessing various data sources and compiling intelligent summaries and 'DNAs' of different segments.
"I am convinced that the service Quantium provides is more effective and cost efficient than purely resourcing internally."
Charles Mooney, GM - Customer Knowledge,
Vodafone Australia
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Commonwealth Bank
"Quantium has worked with CBA long enough to have implemented and measured the impact of their work. Results have been very positive and consequently we have expanded our relationship. They fully engage in our commercial challenges, apply a sophisticated technical approach and are a highly committed and potent extension to our team."
James Sheffield,
General Manager Wealth Builders,
Commonwealth Bank |
FOXTEL Management Pty Ltd
"It was the creativity of the approach taken by the team which was the most impressive. They formed non-obvious hypotheses and attacked problems from different angles to those which we had considered. Their advice is delivered in plain English the resulting actions have a significant effect on our business."
Emelia Millward, Research & Strategy Manager, FOXTEL Management Pty Ltd |
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Vodafone
"Quantium took Vodafone’s disparate data from various platforms and compiled a very solid understanding of customer segments and profiles.
They then provided insights by modelling subscriber behaviour, which enabled us to jointly define the best strategies for each customer type, whilst making Vodafone’s marketing investments far more measurable and accountable.
"Quantium delivered sophisticated analysis, but perhaps more importantly insightful commercial interpretation, which led to clear business performance improvements."
Chantal Walker, General Manager - Business Marketing, Vodafone |
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BOC Limited
"Quantium has helped BOC address a very important but complex problem. They have brought innovative thinking to this area and have quickly understood the complexities of our business and industry. During this period we have formed a close business relationship and look forward to continuing that relationship both in Australia and globally."
Bruce Currie,
Director Marketing Industrial & Special Products, South Pacific,
BOC Limited |
Quantium has offices in Australia and capabilities worldwide. We frequently deliver projects and capabilities for companies in Europe and Asia Pacific. We are also linked to a worldwide network of analytical consulting businesses.
Our relationship with English Mathews Brockman (EMB), one of the largest and most respected insurance actuarial consulting businesses, gives us connections throughout Europe, North America and Asia.
For further information on EMB, visit their website at www.emb.co.uk
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